![]() To do this, they do calorie evaluation, barcode scanning, expand databases, make valuable partnerships, and more. The significant benefit is a community environment and a reward system that can keep you motivated for your goals. ![]() MyFitnessPal Business ModelĪpart from their large food base, they also cover over 350 exercises. Your regular exercises, favorite meals, or intakes are saved over time.Īs you keep using the app, the logging process becomes quicker. The app has over 11 million food items with nutritional value to help your calorie count. What people especially love about the MyFitnessPal app is the easy information entering. ![]() Log your daily meals and fitness activities in the app.App sets a calorie limit per day based on your goal.You can easily create a fitness profile.The MyFitnessPal health app was made with convenience and user ease as its primary goal. How cumbersome! No wonder he made an app that would do the job for him. The first time Mike Lee and his fiance went to see a trainer, they were handed a book of over 3000 foods and a notepad to tally daily nutritional intake.Ĭan you imagine that? Doing this on pen and paper every day? This obviously piques your interest in MyFitnessPal’s business and revenue model. Today, the app has more than 200 million registered users. In 2009, MyFitnessPal App for iPhone was first officially launched. Soon enough, his family and friends started showing interest in the app, and he dedicated himself to developing it full-time. But he didn’t just keep his weight in check.
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